trade·mark
                    
                                                                                                              
                                                                                                                                  ˈtrād-ˌmärk  
                                                      
                                                          
            1
                    
                                          
              
          
                                                      : a device (such as a word) pointing distinctly to the origin or ownership of merchandise to which it is applied and legally reserved to the exclusive use of the owner as maker or seller                                      
                
                    
2
                    
                                          
              
          
                                                      : a distinguishing characteristic or feature firmly associated with a person or thing                                      
              
                             
wearing his trademark bow tie and derby hat
                         
                
                    
            
              trademarked; trademarking; trademarks            
        
    
                                
              
          
                                                      : to secure trademark rights for : register the trademark of                                      
                
                    
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  Merriam-Webster unabridged




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