relabel
verb
                                                                                                                            
                                                            re·la·bel
                    
                                                                                                              
                                                                                                                                  ˌrē-ˈlā-bəl 
                                                      
                                                          
            
            
              relabeled or relabelled; relabeling or relabelling            
        
    
                                
              
          
                                                      : to give a new or different label to (something, such as a product)                                      
              
                             
… others say much of the apparent surge in the use of nanotechnology may be the result of companies relabelling their goods to meet consumer preferences.—
Geoff Brumfiel
                                       I collected their blood and urine and discovered the steroids they were using … were plain old $10 testosterone that had been relabeled.—
Victor Conte et al.
                                       Feminism was then relabeled as "girl power" in the 90s …—
Lucy Scholes
                         
                
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  Merriam-Webster unabridged




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