rebrand
verb
re·brand
(ˌ)rē-ˈbrand 
rebranded; rebranding; rebrands
: to change or update the brand or branding of (a product, service, etc.)
After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—
Madeline Purdue
Madeline PurdueRebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—Jeffrey Goldberg
Jeffrey Goldberg
broadly
: to publicly refer to or describe (someone or something) in a new or different way
After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —Eve Peyser
Eve Peyser … recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —Warren Hoge
Warren Hoge
rebranding
noun
plural rebrandings
The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve.
—Peter J. Boyer
Peter J. Boyer
Examples of rebrand in a Sentence
Recent Examples on the Web
Royal expert Richard Fitzwilliams told Fox News Digital that while the couple has been attempting to rebrand their image, their public airing of private family grievances won't be forgotten.
—Stephanie Nolasco , Ashley Papa, FOXNews.com, 9 Oct. 2025
The organization plans to rebrand as the Tradition Club, reflecting its broader mission to support all athletic programs, not just football.
—Charles Baggarly
october 9, Fort Worth Star-Telegram, 9 Oct. 2025
Corteva, a stronghold seed and pesticide provider in the Indiana agriculture space, will be no more next year as the northwest side company rebrands and spawns its seed business.
—Alysa Guffey, IndyStar, 1 Oct. 2025
The president also is working to rebrand his signature new law, which delivered a slew of tax cuts and slashed programs such as Medicaid, and promote an aggressive tariff program that many voters view with skepticism.
—Zac Anderson, USA Today, 20 Sep. 2025
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Stephanie Nolasco , Ashley Papa, FOXNews.com, 9 Oct. 2025
The organization plans to rebrand as the Tradition Club, reflecting its broader mission to support all athletic programs, not just football.
—Charles Baggarly
october 9, Fort Worth Star-Telegram, 9 Oct. 2025
Corteva, a stronghold seed and pesticide provider in the Indiana agriculture space, will be no more next year as the northwest side company rebrands and spawns its seed business.
—Alysa Guffey, IndyStar, 1 Oct. 2025
The president also is working to rebrand his signature new law, which delivered a slew of tax cuts and slashed programs such as Medicaid, and promote an aggressive tariff program that many voters view with skepticism.
—Zac Anderson, USA Today, 20 Sep. 2025
See All Example Sentences for rebrand
Cite this Entry
“Rebrand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/rebrand. Accessed 17 Oct. 2025.
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