presell
verb
                                                                                                                            
                                                            pre·sell
                    
                                                                                                              
                                                                                                                                  (ˌ)prē-ˈsel 
                                                      
                                                          
            
            
              presold
                                        (ˌ)prē-ˈsōld 
    
; preselling            
        
    1
                    
                                          
              
          
                                                      : to precondition (someone, such as a customer) for subsequent purchase or create advance demand for (something, such as a product) especially through marketing strategies                                      
                
                    
2
                    
                                          
              
          
                                                      : to sell in advance                                      
              
                             
raised money to publish the book by preselling film rights
                         
                
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  Merriam-Webster unabridged




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