as in auspices
the financial support and general guidance for an undertaking
a youth softball league under the sponsorship of local businesses
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Recent Examples of sponsorships
The New Year's Eve celebration has grown to include a long roster of musical performances and corporate sponsorships, with onlookers returning to the streets in growing numbers after the COVID-19 pandemic forced it online in 2020.
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Rachel Treisman, NPR, 31 Dec. 2024
Ball contracts are massive in the sport, and these sponsorships are likely worth millions to the tours, and will result in adjustments for the players.
—Todd Boss, Forbes, 30 Dec. 2024
Just as air traffic improvements can boost accessibility and tourism, focusing on an area’s additional gaps, such as transit systems, broadband expansion or cultural event sponsorships, can help create a more vibrant and connected region.
—Jenna Saucedo-Herrera, Forbes, 27 Dec. 2024
Use historical data to evaluate past event ROI and assess whether sponsorships led to measurable outcomes.
—Dee Blohm, Forbes, 26 Dec. 2024
Instead of committing to traditional sponsorships, consider creative activations like hosting a dinner, party or off-site session alongside the event.
—Dee Blohm, Forbes, 26 Dec. 2024
Smaller activations can often support sales more effectively than larger sponsorships, allowing for an impactful presence while staying budget-conscious.
—Dee Blohm, Forbes, 26 Dec. 2024
There is a belief the ground is one of the best of its kind in Europe and commercial opportunities can be maximised, in the form of naming rights and other sponsorships.
—Patrick Boyland, The Athletic, 23 Dec. 2024
The center raises $80,000 of its $120,000 annual budget through grants, donations, and sponsorships; the remaining $40,000 comes in via an annual Forest Service payment.
—Frederick Dreier, Outside Online, 23 Dec. 2024
Rachel Treisman, NPR, 31 Dec. 2024
Ball contracts are massive in the sport, and these sponsorships are likely worth millions to the tours, and will result in adjustments for the players.
—Todd Boss, Forbes, 30 Dec. 2024
Just as air traffic improvements can boost accessibility and tourism, focusing on an area’s additional gaps, such as transit systems, broadband expansion or cultural event sponsorships, can help create a more vibrant and connected region.
—Jenna Saucedo-Herrera, Forbes, 27 Dec. 2024
Use historical data to evaluate past event ROI and assess whether sponsorships led to measurable outcomes.
—Dee Blohm, Forbes, 26 Dec. 2024
Instead of committing to traditional sponsorships, consider creative activations like hosting a dinner, party or off-site session alongside the event.
—Dee Blohm, Forbes, 26 Dec. 2024
Smaller activations can often support sales more effectively than larger sponsorships, allowing for an impactful presence while staying budget-conscious.
—Dee Blohm, Forbes, 26 Dec. 2024
There is a belief the ground is one of the best of its kind in Europe and commercial opportunities can be maximised, in the form of naming rights and other sponsorships.
—Patrick Boyland, The Athletic, 23 Dec. 2024
The center raises $80,000 of its $120,000 annual budget through grants, donations, and sponsorships; the remaining $40,000 comes in via an annual Forest Service payment.
—Frederick Dreier, Outside Online, 23 Dec. 2024
Thesaurus Entries Near sponsorships
Cite this Entry
“Sponsorships.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/sponsorships. Accessed 22 Jan. 2025.
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