as in hype
information released to the media that is designed to gain public attention or support for a person, business, or cause
the newspaper's local stories are often thinly disguised puffery for area businesses
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Example Sentences
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Recent Examples of puffery
That conclusion may sound preposterously quaint to some, unwelcome advice to a few, ridiculous puffery or an impossible goal to still others.
—
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See All Example Sentences for puffery
David Baldacci, Peoplemag, 15 Apr. 2024
Most mentions of Florida were mere puffery, with little indication of what DeSantis intends to accomplish.
—Orlando Sentinel and South Florida Sun Sentinel Editorial Boards, Orlando Sentinel, 22 Feb. 2024
When the subject is not the movies but matters of the Middle East, the consequences of this sleight of hand are far graver than some dubious promotional puffery.
—Yair Rosenberg, The Atlantic, 5 Feb. 2024
This column is dedicated to my late father, Dr. Subhash Jain, a dedicated physician, father, grandfather, and husband who always prioritized the real work of delivering great patient care over hype—and always pushed me to look beyond puffery in the development of my own perspectives.
—Sachin H. Jain, Forbes, 28 Nov. 2023
See All Example Sentences for puffery
Recent Examples of Synonyms for puffery
Noun
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Sustainability Over Hype As the BAL expands and African basketball continues to gain global traction, many clubs will be tempted by shortcuts, quick signings, foreign rosters, and short-term hype.—
Sindiswa Mabunda,
Forbes.com,
22 May 2025
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These investors have collectively spent $400 million on the coin, a type of cryptocurrency that depends on hype to increase its value.—
Naomi Lim,
The Washington Examiner,
22 May 2025
Noun
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Baldoni denied the allegations and filed a countersuit in January alleging defamation and extortion against Lively, her husband Ryan Reynolds and their publicity team.—
Benjamin VanHoose,
People.com,
22 May 2025
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That was a big moment, that was a big lump of publicity.—
Jack Royston,
MSNBC Newsweek,
20 May 2025
Noun
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So when every brand plays by the same rules, creative solutions become the only way to get a competitive advantage within your advertising.—
Liam Wade,
Forbes.com,
23 May 2025
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China has since required automakers to use more conservative language when advertising driver-assist systems.—
Evelyn Cheng,
CNBC,
22 May 2025
Noun
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Per court documents obtained by PEOPLE, the band alleged that the use of the 1994 was unauthorized, along with the company reproducing an advertisement that was very similar to the 2002 music video directed by Spike Jonze.—
Marina Watts,
People.com,
22 May 2025
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Hard Rock also made an initial investment of $50,000 into television and digital advertisements.—
Maya Wilkins,
Chicago Tribune,
21 May 2025
Cite this Entry
“Puffery.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/puffery. Accessed 3 Jun. 2025.
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