1
as in ruse
a clever often underhanded means to achieve an end
that free dinner is just a sales gimmick to get you to listen to their sales pitch
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2
as in gadget
an interesting and often novel device with a practical use
a car equipped with a parking spot locator and other neat gimmicks
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3
as in hitch
a danger or difficulty that is hidden or not easily recognized
the deal sounds too good to be true, so make sure there aren't any gimmicks
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Example Sentences
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Recent Examples of gimmick
Last year’s inaugural boxing match with MVP was headlines by Jake Paul vs. Mike Tyson, a gimmick that delivered what Netflix said was 108 million viewers.
—
Alex Weprin, HollywoodReporter, 2 Apr. 2025
One large wild card, however, is when — and how — the Senate parliamentarian rules on whether Republicans can use the current policy baseline, the budgetary gimmick that leaders are hoping to utilize to make the 2017 Trump tax cuts permanent.
—Mychael Schnell, The Hill, 31 Mar. 2025
The very premise of the production is a gimmick, a way to let an actor show off and dazzle the audience with some tricks.
—Christian Lewis, Variety, 28 Mar. 2025
Loosely, the film is nothing more than a bizarrely boring showcase for the gimmick of De Niro playing mafioso frenemies.
—Gregory Nussen, Deadline, 21 Mar. 2025
See All Example Sentences for gimmick
Alex Weprin, HollywoodReporter, 2 Apr. 2025
One large wild card, however, is when — and how — the Senate parliamentarian rules on whether Republicans can use the current policy baseline, the budgetary gimmick that leaders are hoping to utilize to make the 2017 Trump tax cuts permanent.
—Mychael Schnell, The Hill, 31 Mar. 2025
The very premise of the production is a gimmick, a way to let an actor show off and dazzle the audience with some tricks.
—Christian Lewis, Variety, 28 Mar. 2025
Loosely, the film is nothing more than a bizarrely boring showcase for the gimmick of De Niro playing mafioso frenemies.
—Gregory Nussen, Deadline, 21 Mar. 2025
See All Example Sentences for gimmick
Recent Examples of Synonyms for gimmick
Noun
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Frank This character doing all the heavy lifting to keep Rick’s ruse afloat and Sam Rockwell doing all the heavy lifting to keep this plot interesting: Thank you for your service, gentlemen.—
Jessica M. Goldstein,
Vulture,
31 Mar. 2025
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This is, of course, a ruse to put Rick in the same room with Jim, who, according to his mother on her deathbed, killed his do-gooder dad.—
Judy Berman,
Time,
31 Mar. 2025
Noun
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With a 30% discount right now, this is a neat gadget for anyone who loves to scrapbook, create photo books, or preserve treasured memories.—
Cierra Cowan,
PC Magazine,
4 Apr. 2025
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Consumers are no longer satisfied with connected home gadgets that operate in silos or require a patchwork of apps and hubs.—
Michael De Nil,
Forbes.com,
31 Mar. 2025
Noun
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The Board of Rites is tasked with making sure the ceremonies performed by the imperial nobles go off without a hitch, and its members have been dying throughout the series.—
Kayti Burt,
Time,
2 Apr. 2025
-
All crowdfunding campaigns have an element of risk, but assuming this project goes without a hitch, shipping for backers is estimated to start from July.—
New Atlas,
New Atlas,
1 Apr. 2025
Noun
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Detectives arrested a man accused in a lottery ticket stealing scheme that netted him and a partner thousands of dollars in winnings, according to the Monroe County Sheriff’s Office.—
David Goodhue,
Miami Herald,
7 Apr. 2025
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His chief adviser was also charged in state court with taking part in a separate bribery scheme.—
Jan Ransom,
New York Times,
6 Apr. 2025
Noun
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Such tools could save people time and energy in everyday tasks while aiding with fields like medical research.—
Clare Duffy,
CNN Money,
2 Apr. 2025
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Customers can use the store locator tool to confirm hours for their local restaurant.—
Gabe Hauari,
USA Today,
2 Apr. 2025
Noun
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The country could be at risk of losing its elimination status if an outbreak continued for more than one year.—
Mary Kekatos,
ABC News,
11 Apr. 2025
-
Key challenges, like the risk of exacerbating inequality if access is limited to the rich and the significant energy demands, will need to be addressed.—
Bernard Marr,
Forbes.com,
10 Apr. 2025
Noun
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Special content, tips, and tricks: Free digital access to the vast recipe archives of Bon Appétit and Epicurious, plus an in-depth video filmed in the test kitchen of one recipe from each box.—
The Bon Appétit Staff & Contributors,
Bon Appetit Magazine,
10 Apr. 2025
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Other styling tricks included whimsical touches on simplified outfits such as oversized scarves, bag charms, layered belts, fur accessories and extravagant strands of pearls.—
Angela Velasquez,
Sourcing Journal,
8 Apr. 2025
Noun
-
Olivia Munn is learning both the joys and pitfalls of being a mother of two.—
KiMi Robinson,
USA Today,
1 Apr. 2025
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As a former child star, Brian Bonsall knows all too well about the pitfalls of fame.—
Christina Dugan Ramirez,
FOXNews.com,
31 Mar. 2025
Cite this Entry
“Gimmick.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/gimmick. Accessed 15 Apr. 2025.
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