Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure While my tap water reading was alarming, Thurber assured me that the TDS reading does not necessarily indicate if the water is safe or unsafe to drink. Halee Miller Van Ryswyk, Better Homes & Gardens, 21 May 2025 Hunter said that her child’s doctor assured her that the second vaccine dose was safe. Erika Edwards, NBC news, 21 May 2025 Defense attorney Raven Liberty told the Miami Herald that three years ago, the Broward State Attorney’s Office assured the defense that Melly’s lyrics wouldn’t be used against him. Grethel Aguila, Miami Herald, 12 May 2025 The club did not bring in psychologists in an attempt to lift spirits, though sources in the dressing room assure The Athletic that each player has access to his own psychologist or personal coach if required. Pol Ballús, New York Times, 11 May 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • The stock rally this month was driven in large part by the preliminary trade deal between the U.S. and China just two weeks ago, which reassured investors the worst of the tariff conflict may be in the past.
    Sarah Min, CNBC, 30 May 2025
  • Of course, some kids are hesitant to approach the unfamiliar creatures, but Clark knows just how to gently reassure them that his animals are safe and friendly.
    J.M. Banks, Kansas City Star, 30 May 2025
Verb
  • The design also balances user experience with publisher ecosystem health by ensuring clear attribution and driving traffic back to original sources.
    William Jones, USA Today, 28 May 2025
  • The permit helps ensure discharge doesn’t hurt water quality or public health.
    Maya Wilkins, Chicago Tribune, 28 May 2025
Verb
  • As another marcher with medical experience stepped in to take care of her, Victor stayed with her husband to comfort him.
    Christa Swanson, CBS News, 2 June 2025
  • In the background, the handcuffed aide is heard crying while someone tries to comfort her.
    Alaa Elassar, CNN Money, 1 June 2025
Verb
  • But unlike last offseason, when the Falcons committed $90 million guaranteed to Kirk Cousins before using a first-round pick for another QB, Michael Penix Jr., the move to draft pass rushers Jalon Walker and James Pearce Jr. was not an either-or proposition.
    Mike Sando, New York Times, 29 May 2025
  • It was built after decades of fraud to guarantee that votes are counted, verified, and trusted.
    Arick Wierson, MSNBC Newsweek, 29 May 2025
Verb
  • He was surrounded by the soothing sounds of singers Perry Como, Frank Sinatra and Placido Domingo, and the cheerful bustle of children, grandchildren, caregivers and his wife of 62 years.
    Howard Cohen, Miami Herald, 28 May 2025
  • Think notes of florals, Italian citrus fruit, and a soothing blend of musky notes that aren't overpowering, just delightful.
    Danielle Sinay, Glamour, 28 May 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 5 Jun. 2025.

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