plural mediums or media
                                        ˈmē-dē-ə 
    
            
        
    1
                    
        a
    
          
                                          
              
          
                                                      : something in a middle position                                      
              
                             
These shirts are all mediums.
                         
                
                    
        b
    
          
                                          
              
          
                                                      : a middle condition or degree : mean                                      
              
                             
Look for a happy medium.
                         
                
                    2
                    
                                          
              
          
                                                      : a means of effecting or conveying something: such as                                      
                
                    
              
              a
                 plural usually media      
          
      
        (1)
    
                
                                          
              
          
                                                      : a channel or system of communication, information, or entertainment   compare mass medium                                      
                
                    
        (2)
    
                
                                          
              
          
                                                      : a publication or broadcast that carries advertising                                      
                
                    
        (3)
    
                
                                          
              
          
                                                      : a mode of artistic expression or communication                                      
              
                             
as his literary medium he has chosen a biographical form—
Ernest Newman
                         
                
                    
        (4)
    
          
                                          
              
          
                                                      : something (such as a magnetic disk) on which information may be stored                                      
                
                    
        b
    
          
                                media  plural                                  
              
          
                                                      : digital audio or video files available for playback or streaming                                      
              
                             
… the free video broadcasts can be downloaded to portable media players from a number of popular pod[cast] and vodcast Web sites.—
Steve Miller
                                       Apple's current keyboards can use the function keys … for alternate functions such as controlling volume, screen brightness, media playback …—
Dan Frakes
                         
                
                    
        c
    
          
                                          
              
          
                                                      : material or technical means of artistic expression (such as paint and canvas, sculptural stone, or literary or musical form)                                      
                
                    
        d
    
          
                                 plural mediums                                  
              
          
                                                      : an individual held to be a channel of communication between the earthly world and a world of spirits                                      
                
                    
        e(1)
    
          
                                          
              
          
                                                      : a substance regarded as the means of transmission (see transmission sense 1) of a force or effect                                      
              
                             
air is the medium that conveys sound
                         
                
                    
        (2)
    
          
                                          
              
          
                                                      : a surrounding or enveloping substance                                      
                
                    
        (3)
    
          
                                          
              
          
                                                      : the tenuous material (such as gas and dust) in space that exists outside large agglomerations (see agglomeration sense 2) of matter (such as stars)                                      
              
                             
interstellar medium
                         
                
                    
        f
    
          
                                          
              
          
                                                      : go-between, intermediary                                      
              
                             
the medium of introduction was no doubt … the publisher—
Richard Garnett
                         
                
                    3
                    
        a
    
          
                                          
              
          
                                                      : a condition or environment in which something may function or flourish                                      
              
                             
Ocean fish live in a medium of salt water.
                         
                
                    
              
              b
                 plural media      
          
      
        (1)
    
                
                                          
              
          
                                                      : a nutrient system for the artificial cultivation of cells or organisms and especially bacteria                                      
                
                    
        (2)
    
          
                                          
              
          
                                                      : a fluid or solid in which organic (see organic entry 1 sense 1) structures are placed (as for preservation or mounting)                                      
                
                    
        c
    
          
                                          
              
          
                                                      : a liquid with which pigment is mixed by a painter                                      
                
                    
The singular media and its plural medias seem to have originated in the field of advertising over 70 years ago; they are still so used without stigma in that specialized field. In most other applications media is used as a plural of medium. The popularity of the word in references to the agencies of mass communication is leading to the formation of a mass noun, construed as a singular.
          
          
      
      
         
                        there's no basis for it. You know, the news media gets on to something      
    
        
        
            —
Edwin Meese 3d          
  
        
      
          
          
      
      
         
                        the media is less interested in the party's policies      
    
        
        
            —
James Lewis,                Guardian Weekly          
  
        
      This use is not as well established as the mass-noun use of data and is likely to incur criticism especially in writing.
                                
              
          
                                                      : intermediate in quantity, quality, position, size, or degree                                      
                
                    
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  Merriam-Webster unabridged




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