subniche
noun
                                                                                                                            
                                                            sub·niche
                    
                                                                                                              
                                                                                                                                  ˌsəb-ˈnich  
                                                                                                                              
             also  -ˈnēsh,
                                                                                                                               or  -ˈnish
                                                      
                                                          
            variants  
 or sub-niche
        
    
            
               plural subniches or sub-niches            
        
    
                                
              
          
                                                      : a portion of a niche (such as a part of a specialized market)                                      
              
                             
Because ebooks are digital, Amazon can afford to give each subniche (where there might only be 20-30 books) a bestseller count.— Dennis Posadas
Dennis Posadas
                         
                
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  Merriam-Webster unabridged




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