on-brand
adjective
ˈȯn-ˈbrand 
ˈän-
variants
or on brand
: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity
… the joint venture is completely on-brand for both companies …—
Katie Shapiro
Katie Shapiro… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.—Cheryl Lock
Cheryl LockThe first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.—Graeme McMillan
Graeme McMillanIt would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.
Examples of on-brand in a Sentence
Recent Examples on the Web
Sidekick for Zendesk and Salesforce — Brings all of the above together to extend Customer AI to SMS, chat, and voice—even inside legacy systems—and to deliver fast, on-brand support across every touchpoint.
—Joseph Ansanelli, Forbes.com, 27 May 2025
This perfectly on-brand collection is a salute to performance, style, and American golf culture.
—Kendall Capps, MSNBC Newsweek, 25 May 2025
Choosing a rerecording, as opposed to one of her newer songs, feels on-brand for the show’s feminist themes too.
—Sam Reed, Glamour, 20 May 2025
Parked outside the Taipei Music Center was an on-brand green trailer with an open side.
—John Burek, PC Magazine, 19 May 2025
See All Example Sentences for on-brand
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Joseph Ansanelli, Forbes.com, 27 May 2025
This perfectly on-brand collection is a salute to performance, style, and American golf culture.
—Kendall Capps, MSNBC Newsweek, 25 May 2025
Choosing a rerecording, as opposed to one of her newer songs, feels on-brand for the show’s feminist themes too.
—Sam Reed, Glamour, 20 May 2025
Parked outside the Taipei Music Center was an on-brand green trailer with an open side.
—John Burek, PC Magazine, 19 May 2025
See All Example Sentences for on-brand
Cite this Entry
“On-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/on-brand. Accessed 3 Jun. 2025.
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