now, now
idiom
1
                    
                                          
              
            
                  —used to tell someone not to be worried or unhappy
Now, now, don't cry. Everything will be all right. You'll see!
    
                
                    2
                    
                                          
              
            
                  —used in speech to express criticism or disapproval in a gentle way
Now, now. There's no need to use that kind of language.
    
                
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  Merriam-Webster unabridged




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