marketization
noun
                                                                                                                            
                                                            mar·ket·i·za·tion
                    
                                                                                                              
                                                                                                                                  ˌmär-kə-tə-ˈzā-shən  
                                                      
                                                          
            
                                
              
          
                                                      : the act or process of entering into, participating in, or introducing a free market economy                                      
                
                    
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  Merriam-Webster unabridged




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