greenwashing

1 of 2

noun

green·​wash·​ing ˈgrēn-ˌwȯ-shiŋ How to pronounce greenwashing (audio)
-ˌwä-
: the act or practice of making a product, policy, activity, etc. appear to be more environmentally friendly or less environmentally damaging than it really is
The practice of greenwashing appears more common as firms attempt to better position themselves in a global marketplace growing more concerned with corporate sustainability.Timothy W. Aurand et al.
Not only is greenwashing bad for the environment, but it's misleading to consumers who want to invest in products that aren't harmful to the planet.Jennifer Manfrin
The greenwashing allegation … adds to efforts to heap pressure on some of the world's biggest polluting companies as regulators take an increasing interest in climate change.William Mathis and Austin Weinstein Bloomberg
A lack of rigorous measurement means that greenwashing is rife and bogus claims go uncontested.The Economist

greenwashing

2 of 2

present participle of greenwash

Examples of greenwashing in a Sentence

Recent Examples on the Web
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Noun
These attacks range from bad-faith accusations of greenwashing to campaigns attacking the need for climate disclosures. Felicia Jackson, Forbes.com, 11 July 2025 Beyond the lack of a universal definition, the guide addresses challenges associated with the risks of greenwashing and greenhushing. Alexandra Harrell, Sourcing Journal, 2 July 2025 This not only improves transparency but builds trust with stakeholders and investors increasingly wary of greenwashing. London Business School, Forbes.com, 24 June 2025 What’s more, renewable natural gas is not without its own controversy or accusations of greenwashing. Rosie McCall, Discover Magazine, 16 June 2025 See All Example Sentences for greenwashing

Word History

Etymology

Noun

greenwash entry 1 + -ing entry 1

First Known Use

Noun

1990, in the meaning defined above

Time Traveler
The first known use of greenwashing was in 1990

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Cite this Entry

“Greenwashing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/greenwashing. Accessed 20 Jul. 2025.

Last Updated: - Updated example sentences
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