go/move upmarket

idiom

: to start to sell products for people with more money
The brand is going/moving upmarket.

Examples of go/move upmarket in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
This comes as part of Air France’s move upmarket, which includes the introduction of a La Première suite design, featuring a space of more than 35 square feet that includes a seat and a chaise longue that transforms into a full flat bed. — Lily Templeton, WWD, 18 Mar. 2025 After a botched attempt by Burberry to move upmarket, Schulman outlined a new strategy for the struggling brand in November, which included a greater focus on its key emblems, such as outerwear and its signature check, and a wider pricing structure. — Kati Chitrakorn, CNN, 25 Feb. 2025

Browse Nearby Words

Gomorrah
go/move upmarket
go/move upscale

Cite this Entry

“Go/move upmarket.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/go%2Fmove%20upmarket. Accessed 25 Apr. 2025.

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