gimmickry
noun
gim·mick·ry
ˈgi-mi-krē 
plural gimmickries
: an array or profusion of gimmicks
also
: use of gimmicks
Examples of gimmickry in a Sentence
a lot of marketing gimmickry and hype
Recent Examples on the Web
To cover it this year, Newsom and legislators tapped emergency reserves, borrowed money from the state treasury’s special funds, postponed some spending and engaged in some accounting gimmickry.
—
Dan Walters, Mercury News, 18 Oct. 2025
To cover it this year, Newsom and legislators tapped emergency reserves, borrowed money from the state treasury’s special funds, postponed some spending and engaged in some accounting gimmickry.
—Dan Walters, Oc Register, 17 Oct. 2025
Detractors shrug it off as gimmickry because, at the turn of the millennium, it was associated with pop music.
—Angelica Frey, JSTOR Daily, 9 Aug. 2025
The House has held down the cost of its budget with a new batch of supposedly temporary measures and other accounting gimmickry; correcting for this, the 10-year addition to deficits will be closer to $5 trillion than $3 trillion.
—Clive Crook, Twin Cities, 29 May 2025
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Dan Walters, Mercury News, 18 Oct. 2025
To cover it this year, Newsom and legislators tapped emergency reserves, borrowed money from the state treasury’s special funds, postponed some spending and engaged in some accounting gimmickry.
—Dan Walters, Oc Register, 17 Oct. 2025
Detractors shrug it off as gimmickry because, at the turn of the millennium, it was associated with pop music.
—Angelica Frey, JSTOR Daily, 9 Aug. 2025
The House has held down the cost of its budget with a new batch of supposedly temporary measures and other accounting gimmickry; correcting for this, the 10-year addition to deficits will be closer to $5 trillion than $3 trillion.
—Clive Crook, Twin Cities, 29 May 2025
See All Example Sentences for gimmickry
Cite this Entry
“Gimmickry.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/gimmickry. Accessed 29 Oct. 2025.
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