alliteration
noun
                                                                                                                            
                                                            al·lit·er·a·tion
                    
                                                                                                              
                                                                                                                                  ə-ˌli-tə-ˈrā-shən  
                                                      
                                                          
            
                                
              
          
                                                      : the repetition of usually initial consonant sounds in two or more neighboring words or syllables (such as wild and woolly, threatening throngs)                                      
                
called also head rhyme, initial rhyme
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  Merriam-Webster unabridged




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